website development can significantly improve user experience (UX) and increase
engagement with your brand. By giving users the opportunity to interact with your brand through a well-designed website, you can more effectively motivate users to
become customers, and purchasers to become brand ambassadors.
Built to Engage
Great websites don't just happen by accident. To ensure your site
is fully interactive, you’ll need top-notch website programmers to ensure the
back-end development is properly created and well maintained. In addition,
you’ll require innovative web design that immediately engages and keeps users on your site longer. From graphic designers to dedicated programmers, our in-house web development team is adept at creating web design and architecture that works.
One of our favorite things about the advertising industry is that we get to meet and dive into so many different people, brands, and industries. We take a deep-dive into each client and their business or industry before taking any other steps in a project for them. We call this the discovery phase.
One of the most exciting and important questions we ask in a discovery phase meeting is, "What is your vision for your company's future?" A strong understanding of a company's past, current strengths and weaknesses, and vision for their future are all vital to creating a successful strategy for any project a client asks us to do.
Features & Requirements Documentation
While this is certainly a creative process, there are a myriad of technical items to consider in a website design and build. The speed of your site is a major factor in UX, for example, when you only have a very limited amount of time in which to grab the user’s attention. If an interactive upgrade is going to slow down the site’s loading speeds, it may be time to switch to a new hosting provider.
We also consider exactly what needs to be on your site in terms of regulatory requirements and documentation. Your site documentation essentially contains all the information necessary to maintain it, such as crucial build details.
The process of creating and approving the Features & Requirements document for a website project also ensures that we are on the same page as the client with everything the new website should include.
Before modifying an existing website or adding new interactive features, we’ll carry out a comprehensive content audit. By assessing what’s currently on your site, we can determine which elements need to stay, which features need to be updated, and which ones should be discarded. This helps to ensure that every feature on your site works in accordance with the interactive strategy.
Wireframes essentially plot your website in a 2D graphic and can help to ensure that features and elements are placed appropriately according to best practices. While some content should appear ‘above the fold’ for premium placement on a webpage, other items can be placed lower down the webpage. After the wireframe has been approved, features and requirements confirmed, and content strategy created, we give our developers the green light to begin working their magic.
Rockit, we code exclusively in CraftCMS for a number of reasons, the first of which is
security. However, we also have experience redesigning client websites through common platforms like WordPress, Squarespace, and Wix. No matter the platform, our development process involves UX/UI considerations and testing of the site across multiple devices, screen sizes, and browsers--as well as testing for