The Northwest Energy Efficiency Alliance (NEEA) partnered with Rockit Science to provide branding and interactive services for their new program, SEM Hub, a self-sustaining, collaborative website and resource center for the strategic energy management (SEM)community. The new brand highlights organizational practices, policies, and processes that create persistent energy savings by integrating energy management into business practices.
When it came to branding, the goal was simple: create a mark that tells users what SEM Hub is, as efficiently as possible. Design explorations yielded a mark that put SEM Hub front and center, with an added tagline that would provide more information on the function of the brand. A rounded typeface, paired with a cool color palette, provided universality in illustrating that energy efficiency is for everyone.
Strategic Energy Management (SEM) is being rapidly adopted by energy-intensive commercial, industrial, agricultural, and government markets.
The North American SEM Summit, held in Denver, Colorado, brought together experts from across the country and Canada to an open, interdisciplinary workshop that examined energy practices and encouraged collaboration, dialogue, and vision. We designed the summit logo with clean lines and a modern font, pair with the classic colors of energy.
In addition to the branding services, the Agency engaged in an interactive scope of work to bring the new brand identity to life. The SEM Hub interactive goals were to increase market awareness of the program, explain its benefits and usefulness, and drive users to an easily- searchable resource library with guides, tools, videos, and courses. In keeping with the collaborative spirit at its core, we designed the website to offer users the ability to rate, submit, group, share and download resources that they found most useful.
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