Since 1952, tens of thousands of women in the fifty states and the District of Columbia have competed in the Miss USA pageant to make it the national tradition it is today. The Miss Universe Organization started the pageants to empower self-­confidence in women and encourage them to strive to be their personal best. The Miss Universe, Miss USA, and Miss Teen USA pageants provide the tools and an international platform for the titleholders to personally and professionally enrich others through humanitarian efforts while developing their personal careers.

Modernizing an iconic brand

The Miss Universe Organization has dedicated partnerships with charities, sponsors, and brands around the world and strives to inspire positive change. Over the years, Rockit Science has worked with leadership on ever-evolving brand strategies, Miss Universe, Miss USA and Miss Teen USA program books designs, and the Miss Teen USA rebrand.

A stack of magazine designs for Miss Teen USA, Miss USA, and Miss Universe.
Miss USA Olivia Jordan visiting children in the hospital.
Katherine Haik, Miss Teen USA 2015 on the cover of the program for the Miss Teen USA 2016 pageant.
Interior spread from the 2016 Miss USA program book featuring Olivia Jordan. The spread features 10 Things You Didn't Know About Olivia Jordan.
Miss Teen USA Katherine Haik throwing a peace sign.
A design spread from the Miss Teen USA program book. Miss Teen USA 2014 K. Lee Graham.
  • Coming Soon


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