Since 1952, tens of thousands of women in the fifty states and the District of Columbia have competed in the Miss USA pageant to make it the national tradition it is today. The Miss Universe Organization started the pageants to empower self-confidence in women and encourage them to strive to be their personal best. The Miss Universe, Miss USA, and Miss Teen USA pageants provide the tools and an international platform for the titleholders to personally and professionally enrich others through humanitarian efforts while developing their personal careers.
Modernizing an iconic brand
The Miss Universe Organization has dedicated partnerships with charities, sponsors, and brands around the world and strives to inspire positive change. Over the years, Rockit Science has worked with leadership on ever-evolving brand strategies, Miss Universe, Miss USA and Miss Teen USA program books designs, and the Miss Teen USA rebrand.
