June 26, 2017 - 2 min read

Rockit Science Selected as Agency of Record for Franciscan Missionaries of Our Lady University

Rockit Science Selected as Agency of Record for Franciscan Missionaries of Our Lady University

Amy Crawford

Senior VP / Account Director
Branded promotional materials and brochures for FranU which provides education for nurses and medical personnel in Southeast Louisiana.

BATON ROUGE, La. (April 12, 2017) -- Rockit Science Agency, a boutique advertising agency, has been selected as agency of record for Franciscan Missionaries of Our Lady University, formerly Our Lady of the Lake College based in Baton Rouge, Louisiana. The Agency, selected after a regional selection process, will oversee rebrand and advertising strategies for the University.

"Based on Rockit Science Agency's approach and experience with regional and national brands we believe their work will evolve and reposition the University's brand," said Dr. Tina Holland, University President.

Franciscan Missionaries of Our Lady University has three schools; the School of Arts and Sciences, School of Health Professions, and School of Nursing. "Expansion of programs in recent years, including doctoral level degree programs, prompted the name change to university to reflect the advanced programs being offered at the institution," said Sr. Barbara Arceneaux, provincial for the Sisters of the Franciscan Missionaries of Our Lady. "In addition, the name change honors the ministry's founding sponsors and its Franciscan ideals and values."

Illustrated FranU recruitment posters for Franciscan Missionaries of Our Lady University.

The University was founded in 1923 as a nursing school in conjunction with the establishment of Our Lady of the Lake Sanitarium in the Capitol Lake area of downtown Baton Rouge. Franciscan Missionaries of Our Lady University is the only Catholic Franciscan institution of higher education in the southeastern United States and is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award associate, baccalaureate, master's and doctorate degrees. "We are extremely excited to have been selected to work on the Franciscan University brand and assist in growing their position as a premier Catholic institution for higher education," said Brad BonGiovanni, President of Rockit Science Agency.

Rockit Science Agency is a full-service advertising agency based in Baton Rouge, Louisiana, with an office in Portland, Oregon. Their client list includes such brands as H&E Equipment Services, The United States NAVY, LUBA Workers' Comp, Northwest Energy Efficiency Alliance, National Wildlife Federation and many others. The Agency's services include Branding, Advertising, Public Relations, and Interactive. Learn more at www.rockitscienceagency.com.

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