October 18, 2017 - 1 min read

Rockit Science Develops a Signature Logo for the Alder Hotel

Rockit Science Develops a Signature Logo for the Alder Hotel

Brad BonGiovanni

President / Chief Creative Officer
Logo for the Alder Hotel in New Orleans designed by Rockit Science Agency.

Rockit Science Agency was chosen to develop a signature logo based on initial interior design concepts and themes provided. With the underpinnings formed from distinctive hand-lettered style characters, the designers at Rockit Science were able to manipulate and extend key ligatures to accommodate the 14ft tall letters. This timeless execution brings back the feeling of a craft and skill that has been indispensable to the advertising and design forward trades.

Alder Hotel signage on the front of the building at the Uptown New Orleans location.

Located in the heart of Uptown New Orleans, the Alder Hotel brings a mid-century-modern feel to the big easy. The 50-year-old building, which has been out of service since 1995, now represents new life for this historic district.

Rockit Science was chosen to develop a signature logo based on initial interior design concepts and themes provided. With the underpinnings formed from distinctive hand-lettered style characters, the designers at Rockit Science were able to manipulate and extend key ligatures to accommodate the 14ft tall letters. This timeless execution brings back the feeling of a craft and skill that has been indispensable to the advertising and design forward trades.

Interior design for the Alder Hotel in New Orleans.
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