July 03, 2018 - 1 min read

Agency Engaged to Work on Brand Awareness Campaign for The Hospice of Baton Rouge

Agency Engaged to Work on Brand Awareness Campaign for The Hospice of Baton Rouge

Theresa Kumse

Account Executive
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The Hospice of Baton Rouge is the oldest and only nonprofit hospice organization in Baton Rouge, La. For over 30 years, they have provided three generations of families within 13 parishes the end-of-life care they choose regardless of their ability to pay. As The Hospice’s agency of record, Rockit Science Agency provides strategic planning, advertising messaging and design, and evolved sales materials.

After a discovery process with key stakeholders, the Agency was able to determine their internal and external messaging strategies. Although the nonprofit aspect of the company was unique, it was not the main reason families of patients chose The Hospice. These individuals valued quality, experience, expertise, and reputation. Fortunately, The Hospice exuded all of these qualities.

After careful consideration, the Agency crafted a message that was all-encompassing:

Excellence & Empathy, Every Day.

Print ad for the Hospice of Baton Rouge created by Rockit Science.

As the first hospice organization in the city, The Hospice of Baton Rouge has served three generations of families with excellence in care and empathy in every touch. Each one of our care team members is specifically chosen for your loved one’s needs. Choose a local organization that selflessly serves each and every day.

Full ad campaign for the Hospice of Baton Rouge.
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