Mainspring Companies is an integrated group of service providers whose capabilities, resources, and expertise are leveraged by Fortune 500 companies. Under Mainspring Companies, MODUS, a nationally recognized facilities services group, provides on-site project management and installation services for some of the largest operations, distribution, and logistics centers across the country. The Agency had the opportunity to provide branding services that included messaging, positioning, logo design, and marketing materials for MODUS.
It was important to Mainspring Companies to have a mark that would visually convey movement for their MODUS brand. Secondly, knowing that the brand would be seen among many other national brands in facilities across the country, the MODUS brand colors needed to be able to stand apart from the crowd. Design iterations and revisions helped to develop a mark that fit the bill on both fronts. Special emphasis was given to the “MO,” short for Modus Operandi, to pay homage to the company's name origin, while also clearing up any question of how to pronounce the name. The “O” was designed to be the focal point of the logo, which symbolizes an object moving from point A to point B.