Located in the heart of Uptown New Orleans, the Alder Hotel brings a mid century-modern feel to the big easy. The 50-year-old building, which has been out of service since 1995, now represents new life for this historic district.
Rockit Science Agency was chosen to develop a signature logo based on initial interior design concepts and themes provided. With the underpinnings formed from distinctive hand-lettered style characters, the designers at Rockit Science were able to manipulate and extend key ligatures to accommodate the 14ft tall letters. This timeless execution brings back the feeling of a craft and skill that has been indispensable to the advertising and design forward trades.