The Agency had the privilege of creating a completely customized user experience to accompany the Trees of Light annual holiday gala for The Hospice of Baton Rouge. Users were able to purchase memorial lights, tickets, and sponsorships through the site, as well as interact with the virtual Tree of Light, where loved ones were remembered throughout the holiday season.
The Agency aimed to capture the spirit of the Trees of Light Gala into the overall aesthetic of the website. Opulent, refined, and hopeful were the three brand attributes we created the design around. By adding a dose of holiday cheer into the mix, the Trees of Light experience was born.
The main goal for the digital aspect of this project was to create a relationship between physical brand elements and the digital experience. To accomplish this, we incorporated the tree brand element from the product design into the light viewing portion of the site. The tree reflected how many lights were donated in real-time.
This innovative user experience piece was accompanied by a user interface design that streamlined the giving process, and robust underlying architecture for users to determine the number of lights they wished to gift.
When designing materials for Trees of Light, we wanted to reflect the warm elegance of the gala itself. We used custom foliage illustration, elegant typography, and gold foil to make the invitations echo the sparkle of the holiday lights on the trees. We developed a branded look and feel that we applied to everything from invitations to event signage, bringing a visually beautiful cohesiveness to the campaign.
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