The Agency had the privilege of creating a completely customized user experience to accompany the Trees of Light annual holiday gala for The Hospice of Baton Rouge. Users were able to purchase memorial lights, tickets, and sponsorships through the site, as well as interact with the virtual Tree of Light, where loved ones were remembered throughout the holiday season.

Elegance Meets Functionality

The Agency aimed to capture the spirit of the Trees of Light Gala into the overall aesthetic of the website. Opulent, refined, and hopeful were the three brand attributes we created the design around. By adding a dose of holiday cheer into the mix, the Trees of Light experience was born.

The Trees of Light Design

When designing materials for Trees of Light, we wanted to reflect the warm elegance of the gala itself. We used custom foliage illustration, elegant typography, and gold foil to make the invitations echo the sparkle of the holiday lights on the trees. We developed a branded look and feel that we applied to everything from invitations to event signage, bringing a visually beautiful cohesiveness to the campaign.

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