The leading online movie ticketer in the world asked Rockit Science to come up with new ways to dynamically engage moviegoers with non-traditional, in-person, and digital strategies and tactics. The only requirement: that this engagement fit in the palm of a consumer’s hand. The trick to accomplish this task was a little sleight of hand and a bit of mobile know-how.
The Agency created “pop imagination,” small pop-out puppet action cards for children to enjoy imagery adventures. Each card set was inspired by iconic genre stories. From aliens and space cowboys to princesses and knights, the world of imagination unfolded and popped into each child’s hand.
With the excitement surrounding the multi-theater "Pop Imagination" rollout, the client asked the Agency to create a "Spiderman Homecoming" movie card. The Spidey cards featured the web slinger popping out and allowed consumers the ability to simulate him hanging on the side of buildings or walls. Consumers snapped pics and shared across their social channels.
The Agency created co-op experiential out-of-home take-overs for MovieTickets.com and Sony. Social scavenger hunts were created for deployment in major metros for consumers to search for Spidey prizes and ticket giveaways.
To add a dynamic mobile aspect to the campaign, the Agency created geo-fenced Snapchat filters at select theaters which allowed consumers to swing into the action and share their Spidey selfies across social channels.
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