Social Media Campaign
Maintaining a consistent approach to marketing is crucial for the success of Food Waste Prevention Week (FWPW). The aim of FWPW is to develop a set of communication tools that can complement existing outreach efforts and be utilized by teams of all sizes and skill levels. By adopting a common theme each year, FWPW can establish a coherent and unified messaging hierarchy that audiences can quickly identify and engage with. Consistency in messaging ensures that the overall effort is not only recognizable but also more effective in achieving its goals.
We understand that supporting all of our partners is essential to the success of Food Waste Prevention Week. That’s why we have developed a comprehensive communications toolkit at the heart of our efforts. The toolkit serves as a foundational framework that can be customized to fit the unique needs and goals of each partner. It includes a range of resources, such as proposed themed days, events, a social media calendar, target audiences, outreach channels, preparing for launch, advance prep overview & checklist, and templates for messaging. These tools are designed to provide our partners with the support they need to effectively engage their audiences and maximize their impact during FWPW.