For over 175 years, John Deere has provided excellence and innovation in construction and forestry equipment. As one of the largest John Deere dealers and suppliers in the United States, Doggett worked with Rockit Science Agency to rebrand the organization and create an integrated regional advertising campaign that included television, radio, OOH, print, environmental, and non-traditional consumer touchpoints.

Deere Trusted, Doggett Strong

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Blood, Sweat, and Deeres

New Doggett collateral was created to support B2B construction and forestry sales. Rich photography, clean typography, and a targeted copy was utilized to increase the communication pathways that the target demographic would experience during their analysis of the sales and marketing collateral. Non-traditional and experiential tactical executions were utilized in the sponsorship of college football across the United States that included media sponsorships, in-game promotions, and big equipment placement in high traffic touchpoint areas.

Visual Innovation

On location, the Agency created an extremely dynamic and breathtaking look at John Deere construction equipment in action. A rich and rugged voice-over talent was utilized to provide the hardworking embodiment of John Deere equipment and operators. The strong and dynamic music composition was created by an award-winning composer whose previous work includes Target, Home Depot, and American Cancer Society. The same rugged approach was utilized in the creation of print and OOH.

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