The Hospice of Baton Rouge engaged Rockit Science with a branding scope of work that included logo design and branded camp materials. When approaching the branding of this event, the Agency channeled its inner child and asked, “What kind of camp would we want to go to?” The answer was a camp that promised adventure, growth, and—most importantly—fun. The Agency took those characteristics and put them into the Camp Conquer logo mark. Bright colors were paired with a rough custom type to create a mark that looked lived in, but was still playful and inviting.