identity tells your company’s story, and crafting the right brand identity is foundational to your success. Whatever your branding needs are, we have a proven and strategic process for creating a brand experience that gets your audience's attention, communicates value, and moves hearts and minds toward brand loyalty.
Great branding isn't just concerned with what consumers can touch, feel and see--it’s concerned with how your company makes them feel. When a company can establish and maintain a positive psychological and emotional connection with its audience, that's when customer brand loyalty rises and sales boom. Great branding is the driving force behind ongoing commercial success.
Creating a brand identity starts before your business does. From the moment you launch your first marketing campaign or open your virtual doors to the world, you’re already exuding key elements of your identity. With so much resting on the creation of your identity, it’s important to get it right. Every message your business sends out--whether it’s online, offline or a face-to-face interaction--should reinforce your brand identity.
Need to address misconceptions of your brand in the marketplace? Want to refine an existing brand to address changes in your target market? Ready to reintroduce an established brand to your market to celebrate an anniversary or to mark a new stage of your company's growth? Whatever your branding needs are, we're there to help.
Getting to Know You
When working with an existing brand, the first step we take is to conduct a comprehensive branding audit. By assessing your existing branding efforts and diving headfirst into a deep understanding of your company's offerings and strengths, we can help you to refine your corporate personality and create, refine, or re-establish a strong brand identity.
Everything your company does, says, and produces reflects its branding, so we assess everything you’re currently doing to determine what it says about your business. From your corporate stationery to your logo, marketing and typography; we take a look at every type of visual and communication piece that you currently use.
Great Research Inspires Great Creative
Everything we do at Rockit Science is based on in-depth research and analysis. Whether we’re carrying out competitive analysis between your firm and other businesses in the industry or conducting customer research to learn more about how people view your brand, we believe that great research drives and inspires great creative.
Strategy is King
To be effective, branding must also be strategic--and every situation has multiple facets. For example, for one project we may need to carefully consider how changes to an existing brand identity can attract new customers without alienating your existing customer base. For another project, we may need to dive deeply into color theory to make sure that we choose just the right combination of colors to differentiate a company in the market while still communicating a particular value proposition. It's a good thing that we have deep experience--20 years of experience, in fact--in asking all the right questions when crafting a branding strategy.