Grant Hurlbert is Rockit Science Agency’s creative director. For the past 12 years, he has climbed the ranks first as an intern, then graphic designer & illustrator, then a senior graphic designer, and now a creative director. He’s been a part of every project at the Agency and continues to grow the creative department with his ideas and expansive knowledge of pop culture.
Hard question first, favorite movie?
JAWS is perfect in every way.
Who's your favorite band?
The only band that matters. The Clash.
Favorite vacation spot?
The Highlands of Scotland is the most beautiful place I’ve ever been to.
What's your favorite snack?
Any form of donut.
Favorite thing about Baton Rouge?
All my favorite people are here.
Favorite thing about Rockit Science Agency?
Everyone actually cares about what everyone else is doing. It’s not just sitting behind a desk minding your own business…it’s a collaborative working environment. The sense of camaraderie can be felt from top to bottom.
Where do you get your inspiration from?
I grew up reading comic books and consuming mass amounts of pop culture through movies and cartoons. All these forms of graphic storytelling have greatly influenced my creative and design philosophy.
What’s your favorite thing about your job?
It’s really exciting to have the opportunity to work on so many different clients and types of projects. Each new project has a different challenge and it is fun to find creative solutions.
What’s your passion outside of your 9 to 5
When I’m not watching movies or drawing my favorite scenes from movies I’m normally spending time with my wife, 3 dogs, 2 cats, and turtle.
Why did you choose graphic design as a major?
I’ve always been interested in art and design allowed me to turn that into a marketable skill. The long answer is that I’ve been designing my whole life. Creating superheroes when I was a kid and giving them logos. In high school, I would design logos and shirts for my friend's bands and then that lead to designing album art and other merch. Basically, it’s something I’ve always liked and then kept moving forward with it.
What’s your favorite project you’ve worked on at RSA?
Any project I get to work a dinosaur into is my favorite project. In all seriousness, I loved working on the Click-It or Ticket campaign because we had a ton of freedom to do whatever we wanted on the project. Which is how you get a T-Rex struggling to buckle a seatbelt.
What are some of your favorite design trends?
It’s hard to pick just one. I get inspired by good design in general. Sometimes it’s an awesome badge, or a cool monoline logo or an epic Shepard Fairey illustration. What’s amazing is you can create anything you want from a blank artboard. Design trends are like Pokemon…you should try and catch them all.
Who are some of your favorite designers?
I’ve always been really drawn to the work of Chip Kidd. I think we have similar interests in comic books, toys, and pop culture artifacts. Even before I knew any designers by name I had a ton of books he helped design on my shelf. Plus he designed the Jurassic Park logo so he’s basically the GOAT.
Any tips for aspiring creative directors?
You can’t always find the inspiration you’re looking for while sitting at your desk.