Rockit Science Agency

H&E Equipment Services

National Company with 68 Locations. NASDAQ: HEES

H&E Equipment Services

Rockit Science Agency is the agency of record for H&E Equipment Services, NASDAQ: HEES, one of the largest integrated equipment dealerships with over 68 locations across the United States. H&E, formerly Head and Engquist, was established in 1961 and is the largest dealer in the world for Manitowoc, Grove Crane and one of the largest Komatsu earthmoving equipment dealerships in the U.S.

Orange Is The New Black

The Agency was engaged to redefine the brand’s integration across their national portfolio and on-going strategic advertising, marketing, and media buy strategies. Throughout an immersion and discovery process, Rockit Science leadership visited H&E locations across the United States to determine existing challenges and market obstacles.  The Agency created and introduced a detailed brand and advertising plan that included integrated advertising campaigns and new interactive strategies for digital consumer engagement. The Agency has worked with leadership and branch managers across the United States to apply new strategies and tactics.

True Grit, John Wayne Style

A redefined brand position was written and serves as the guiding light for all internal and external operations and communications: 

“It takes true grit to wake up every morning, dedicated to a higher standard of work. At H&E Equipment Services, we're leveraging our national fleet of equipment with a local approach, working closely with customers to understand their needs and provide them reliability, fair prices, and the support of a first-class service team. We're an equipment company, run by equipment people. Where others stop, we continue. H&E Equipment Services, the higher standard in equipment rentals, sales, parts, and service.

Rockit Science Agency continues to work with H&E leadership to guide brand, advertising, interactive and marketing strategies.

So…what exactly did we do? Back to Top.