Rockit Science Agency

Doggett Machinery Services

Deere Trusted, Doggett Strong

Doggett Machinery Services

For over a 175 years John Deere has been providing excellence and innovation in construction and forestry equipment. As one of the largest dealers and suppliers in the United States, Doggett worked with Rockit Science Agency to rebrand the organization and create an integrated advertising campaign that included television, radio, OOH, print, environmental, and non-traditional consumer touchpoints.

Visual Innovation

On location, the Agency created an extremely dynamic and breathtaking look at John Deere construction equipment in action. Utilizing some of the world's most advanced slow motion cameras and techniques, the award-winning film director and director of photography created gracefully impossible shots with advanced rigging and film techniques. A rich and rugged voice-over talent was utilized to provide the hardworking embodiment of John Deere equipment and operators. The strong and dynamic music composition was created by an award-winning composer whose previous work includes Target, Home Depot, and American Cancer Society. The same rugged approach was utilized in the creation of print and OOH.

Digging A New Look

The Agency explored a strong, mechanical, feel for the new brand identity that would carry the John Deere brand colors through construction and forestry applications. Multiple letters, within the brand identity, feature "bolt" angle cuts to provide a big equipment machinery visual alignment. The new Doggett brand identity compliments the legacy of the John Deere brand.

Blood, Sweat, and Deeres

New Doggett collateral was created to support B2B construction and forestry sales. Rich photography, clean typography, and targeted copy was utilized to increase the communication pathways that the target demographic would experience during their analysis of the sales and marketing collateral. Non-traditional and experiential tactical executions were utilized in the sponsorship of college football across the United States that included media sponsorships, in-game promotions, and big equipment placement in high traffic touchpoint areas.

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