Rockit Science Agency

BlueCross BlueShield - Louisiana 2 Step

Interactive touch screen experience engaging users to exercise and eat right.

BlueCross BlueShield

Louisiana 2 Step

BlueCross BlueShield selected Rockit Science Agency to create an interactive touch-screen kiosk based on the Louisiana 2 Step Campaign. The campaign was a perfect fit for Rockit Science Agency, aimed at reaching a broad range of consumers throughout regional events to promote better health habits. BlueCross needed a new and fun way to communicate their campaign while capturing lead information from event attendees.

Touch Screen Kiosk

The touch-screen kiosk allowed users to input their information and select an animated health coach avatar who would guide them through their online journey. All information was then sent via a secure connection, directly to the BCBS database. Research gained in initial phases allowed for proper information architecture and user pathway planning, ensuring ease of use for consumers.

Do the Two

Rockit Science Agency also coproduced a two-minute long video with custom animations and website demonstrations. Environmental graphics were designed for the kiosk as well as display and tradeshow materials.

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