Rockit Science Agency

Rockit Science Agency Featured in AdAge

Oct 23, 2012

Rockit Science Agency was featured in AdAge for launching funny website, BreakUpWithYourAdAgency.com, geared toward helping jaded brand managers, marketing directors, and business owners end their existing relationships with under performing advertising agencies. 

AdAge Wrote, "Agencies are known for pulling all kinds of stunts, so it's tough to surprise us. But we were genuinely taken aback when we noted the launch of a website called BreakUpWithYourAdAgency.com. The site describes its purpose as "helping jaded brand managers, marketing directors, and business owners end their existing relationships with underperforming advertising agencies." It's meant to be a big gag, where clients can generate a fake letter to agencies, either letting them down easy with one containing pictures of butterflies and bunnies; or one with pictures of tombstones and skulls that tells them to rot in hell. The responsible party is a 10-year-old, 10-person agency, Rockit Science, in Baton Rouge, La."

Results:

- 15,000 breakup letters were generated

- 1,000s of tweets were generated by consumers around the globe sharing the website

- Agency makes people happy. Job well done.

View the microsite here

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