The Hospice of Baton Rouge is the oldest and only nonprofit hospice organization in Baton Rouge, La. For over 30 years, they have provided three generations of families within 13 parishes the end-of-life care they choose regardless of their ability to pay. After launching a brand awareness campaign, the Agency proposed to capture their brand essence in a short 30-second commercial.
The Agency worked to develop a commercial spot for The Hospice of Baton Rouge titled, What Does It Mean to Care? We featured real employees, volunteers, donors, and family members to tell us what’s it like working with The Hospice and spliced their real testimonials for the voice over. In addition, the Agency worked on a longer format brand video to tell the story of the hospice and why it's incredibly important to support those that need The Hospice’s services.
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